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Pre-registration Campaign for the “The Endless Summer” Special Interest License Plate.

Want to make “The Endless Summer” special interest license plate a reality? Go to SURFPLATE.COM and pre-register to show your support!
Surfing Heritage and Culture Center has been working with sponsors and agencies in Sacramento to create “The Endless Summer” special interest license plate. If approved, proceeds will help SHACC programming to share the history and culture of surfing with future generations.
The plate is licensed by Bruce Brown Films and features the iconic poster image designed by artist, John Van Hamersveld.
The State of California requires that SHACC submit a minimum of 7,500 applicants before it will approve the plate and proceed with its creation. SHACC has opened a “pre-registration” site in order to gather names to show the public’s interest. The pre-sell will commence after the sponsoring state agency files a letter of intent with the Department of Motor Vehicles and the proposed license plate is approved by the DMV and the California Highway Patrol.
“The Endless Summer” is credited with being the first “Adventure travelogue” and introduced the idea of surf travel to mainstream America. Bruce Brown proved its popularity by booking a theater in Wichita, Kansas where it sold out for two straight weeks in the dead of winter. He did a similar booking at New York’s Kips Bay theater where it ran for a year. After these two successful runs, Brown secured a distributor and the film has played millions of times since.
Help make “The Endless Summer” special interest license plate a reality! Go to SURFPLATE.COM and pre-register to show your support of the plate.
For more information, contact Glenn Brumage, SHACC Executive Director (949) 388-0313 xt8 or


Bruce Brown Tribute Exhibit at SHACC

Now on display through May 12, 2018
“You can’t tell how good a wave is until you ride it,” Bruce Brown once said.
Brown never set out to change the sport of surfing. In the beginning he was just a guy making surf movies with his friends. His early works include jazz-infused Slippery When Wet, Surf Crazy, Barefoot Adventure and Surfing Hollow Days. Then came The Endless Summer in 1964 and everything changed. 
The Endless Summer ended up smashing national theater attendance records during its 18-month run and showed for 48 straight weeks in New York City. Film critics labelled Brown “the Bergman of the boards” and “the Fellini of the foam.” What the film meant for surfing was a broader acceptance of the sport, and more importantly, the lifestyle. It also provided surfers with the freedom to dream and discover what waves may be breaking beyond the horizon. 
Following on that success, Brown teamed up with actor Steve McQueen to produce the Academy Award-nominated motorcycle film, On Any Sunday. Largely shot in the dunes behind Dana Point, it proved to be as transformative to the moto-riding world as The Endless Summer was for surfing.
In 1994, Brown reprised his classic, and alongside his son, Dana Brown, set out to make The Endless Summer II. Starring Robert “Wingnut” Weaver and Pat O’Connell, the film was a huge hit with the new generation. Starring icons of the sport such as Kelly Slater, Laird Hamilton and Gerry Lopez, it reinvigorated the surf culture and solidified Brown’s reputation as the greatest surf filmmaker of all time.
On December 10, 2017, Brown slipped from this world. In a tribute to the master, the Surfing Heritage and Culture Center is celebrating his life and accomplishments with a special remembrance exhibit. Partnering with the Brown family, this exhibit offers a unique, in-depth look at the life and times of Bruce Brown. 
The exhibit will run through May 12, 2018. 

Thank you to our food and beverage sponsors
110 Calle Iglesia · San Clemente · CA · 92672


The next lesson is Tues, Mar. 20, 2018!

SHACC now carries a line of Kala Ukuleles, and SHACC members can purchase them at fantastic discounted prices! Come by the museum and check them out.
The Ukulele is a fun, traditional Hawaiian instrument that sings in the key of aloha. SHACC is pleased to announce that we are now offering our members monthly group ukulele lessons for just $8 per session.
Non-members can join SHACC online at: to be eligible to participate, or may sign up for membership onsite prior to class.

Beginner Lessons take place from 6:30-7 pm and intermediate and advanced Lessions from 7-9:00 pm. Classes are instructed by Lincoln Kaio. His ukulele group, ULU, has been entertaining at events and parties throughout Southern California for years.  
Dust off your ukulele... or go out and buy one, and start learning to play this popular stringed instrument. Invite your friends...and together you can look forward to a fun and entertaining musical experience each month at SHACC. For more information, call 949-388-0313.  


Digital Watermarking of our images – Public Notice

As part of our commitment to protecting our image donors, the Surfing Heritage Foundation has begun using digital watermarking on ALL of our images, including those images seen on our website. This watermark is not visible to the eye, but is easily seen by many computer programs such at Photoshop and other image editing programs. In addition, we have also purchased a “watermark spider” that crawls the Internet specifically looking for any images that contain our SHF watermark. The Surfing Heritage Foundation is prepared to take the appropriate action should we find any illegal or unlicensed usage of images from our files.