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Endless Summer Book Launch in Huntington Beach this Saturday!

Endless Summer Book Release Event - 
VIP IS SOLD OUT, Limited number of Launch Party Event Tickets Still Available.
Order Your Piece of History HERE!
Franklin Joseph Publishing Invites you to
The Endless Summer 50th Anniversary Book & Box Collection Set
Private Intimate Reception & Launch Party

Attending the event will be Bruce Brown, along with Dana Brown, Robert August, Mike Hynson, John Van Hamersveld, David Nuuhiwa, Jericho Poppler, Shannon Aikman, Candy Woodward, Lisa Tomb, Herbie Fletcher, Linda Benson, Lindsay Perry, Bob Hurley, Brett Simpson, Courtney Conlogue, Bud Lamas, R Paul Allen, Pat O'Connell, Joey Cabell, Hap Jacobs, Larry Lindberg and Senator Fred Hemmings and many other legends of surfing RSVPing every day.! Come enjoy pupus, Robert August Wine, beer, entertainment and a live auction. The evening will be hosted by Robert “Wingnut” Weaver.

Saturday, April 29 at the Shorebreak Hotel, 500 PCH, Huntington Beach, CA 

Benefitting the Surfing Heritage & Culture Center and The Huntington Beach International Surfing Museum
Click HERE to Purchase Tickets


California Gold Surf Auction at the Boardroom

Motivated Sellers means LOW or NO Reserves. We’ve already coalesced a solid selection of “Gold’. We’re anticipating between 40 – 50 prime surfboards and 25-30 memorabilia items. The auction is a part of The Boardroom International Surfboard Show @ Del Mar Fairgrounds Exhibition Hall, the auction benefits Surfing Heritage & Culture Center 501C non-profit. California Gold Surf Auction has combined sales of over $1M. Auction boards include: Dane Reynolds, Andy Irons, Martin Potter, Greg Noll, Tom Curren, Dick Brewer, Mike Diffenderfer, Phil Edwards, Buzzy Trent, Buffalo Keaulana and more!
Download the Auction App. HERE.
And check out the boards and items HERE.
Celebrating its tenth year, its sixteenth iteration, the Boardroom (formerly Sacred Craft) highlights the surfboard manufacturing industry. A gathering of like minded enthusiasts who are drawn by an authentic love for riding waves and the crafts that move us along those waves. Everything and anything that rides waves, or helps us to ride waves i.e. fins, wetsuits, wax, grip, skateboards, training devices, board-shorts, and accessories are on display–in other words, it's the best dang surf show on the planet! Come visit SHACC's booth at the Boardroom, catacorner from where the auction boards will be displayed. We'll be there to help dial you into the bidding app and to answer any auctions questions you may have.

Scan this QR code 

Or download the APP:
Search "California Gold Surf Auction"


Thanks to everyone that turned out!

Great Highway team of Mark Gunson, Krista Howell and Mark Ruegg with S.H.A.C.C Creative Director and Curator Barry Haun, Kendall Nishimine and film focus Bill Hickey. Photo: Linda Michael
            Last Saturday evening, March 25th, the Surfing Heritage and Culture Center was host to a special showing of the film Great Highway.  Over 13 years in the making by creators Mark Gunson, Krista Howell and Mark Ruegg, Great Highway covers the history and heritage surrounding the dynamic San Francisco surf community. Spanning a timeline from the Gold Rush to present day, the film left an enthusiastic and appreciative crowd in awe of its unique take on an oft mis-understand community.
            Director and Co-Producer Mark Gunson may have summarized the message of the film best when asked in a post viewing Q & A on what his intent in making the film was. “It’s just that I knew this was a story that needed to be told. It’s so important to me… to so many people. I wanted to capture what brought us here, how deep the roots are.”
            Along with co-producer Krista Howell and cinematographer Mark Ruegg, Gunson and his team produced a feature length film that bleeds passion and commitment that is relatable to any waterman. Featuring over 60 interviews, including the likes of the late Fred Van Dyke in addition to Michael Ho and Dickie Keating to mention a few, Great Highway reads more as a passionate biography than a documentary. The intensity of the relationship between the Bay area’s watermen (and woman, oh the women of The Beach) is somewhat novel. Surrounded by such a dynamic urban environment, the reality of a water based existence in such proximity to what has evolved into one of the world’s major metropolis hubs is a fascinating study. It was a beautiful message to hear as character after character revealed the humbling and balancing presence of an ocean environment we often fail to appreciate through its shield of intense fog covering pounding surf
            Who knew that the Ocean Beach dunes once blocking the city’s citizens held a community built right up to the sea made up of vehicles called “Carville”. Who knew that the Ho family has deeply seeded roots in the San Francisco surf community? Who KNEW that San Francisco once held the world’s largest outdoor swimming pool whose lifeguards and workers were largely responsible for rooting surfing to the area?
            Great Highway presents us with lots of “who knew” moments. One after another through the moments of unearthing history we are met with an opportunity to appreciate what ties our community together as opposed to divides us.
            Having spent quite a bit of time living in the Northern California surf community, I have come to respect their much-deserved sense of protection in the name of preservation. Neither promotional or exposing, Great Highway does a fantastic job of respectfully and honestly telling a story that needs to be told.
            In possibly the most underwhelming moment of summarization, an interviewee reminisced that ‘Every day we would roll up to the seawall to check the surf, we would be greeted by SOMEONE claiming that “they would be out there, as big as it got, no matter what.”
“Yea Right. You don’t make the rules. The Beach makes the rules.”
            Taking care of itself, the San Francisco surf community has existed beautifully indifferent to the outside world despite of its incredible urban surrounding. In a world in which we often hear familiar stories of the pursuit of the unfamiliar, Great Highway was a refreshing reminder of the depth and importance to the environment in your own backyard that doesn’t inquire but it in fact demands your respect.
A few stoked Great Highway attendees. Danica Elbertse, PT, Christian Wach, Tyler Warren, Henry Ford and SHACC’s Barry Haun. Photo: Linda Michael

Be sure to follow Mark, Krista and Mark on Facebook @ . Special thanks to all those that made this a special event and we look forward to seeing you again soon!

If you missed the screening, we have copies available.
The film, Great Highway, covers the history of surfing in Northern California. Winner of the Golden Gate Award at the San Francisco International Ocean Film Festival, screened at the San Pedro International Film Festival and accepted for the 2017 San Luis Obispo International Film Festival. Starring Jack O'Neill, Fred Van Dyke, Jack LaLanne, Michael Ho, Jeff Clark, Bill Hickey, Rod Lundquist, Dick Keating, Mozelle Angel, and many more. 
Thank you to the filmmakers and our special guests, Bill Hickey, Gary Linden, PT, Tyler Warren, Christian Wach, our volunteers and our sponsors, O'Neill, Longboard Vineyards, Left Coast Breweries, Hawaiian Springs Water, and Kona Red. Click Here to order your copy.


Digital Watermarking of our images – Public Notice

As part of our commitment to protecting our image donors, the Surfing Heritage Foundation has begun using digital watermarking on ALL of our images, including those images seen on our website. This watermark is not visible to the eye, but is easily seen by many computer programs such at Photoshop and other image editing programs. In addition, we have also purchased a “watermark spider” that crawls the Internet specifically looking for any images that contain our SHF watermark. The Surfing Heritage Foundation is prepared to take the appropriate action should we find any illegal or unlicensed usage of images from our files.