Surfing Heritage & Culture Center

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It's Like Christmas Again!

Long time SHACC supporter and avid surf memorabilia collector, Randy Hild just donated 6 bins containing 150 pairs of vintage surf trunks! Thank you Randy! We'll be posting these to Instagram starting in 2017.


Original '80s Jams

“It all started in 1964 in our surfboard shop when our founder, Dave Rochlen couldn't find the right shorts to surf in. Inspired by a LIFE Magazine article featuring Russian tourists bathing in the Black Sea wearing pajamas, he asked his wife, Keanuenue, to hem some at the knee and sew up the fly. Jams were born. The first bright, baggy pairs were sewn at the kitchen table and sold at his Surf Line Hawaii shop and out of the trunk of the car at Makaha Beach. Beaches everywhere would never be the same.” ~Jams World

SHACC Curator and Creative Director saw these for sale on Facebook and snatched them up to donate to SHACC's permanent collection. SHACC Founder, Dick Metz says this pattern was the first original pattern owned solely by Surf Line and that there were shirts made utilizing this pattern as well. We're keeping an eye out for those! Thanks to Gil Gomez for allowing Barry to purchase them for the museum.


Digital Watermarking of our images – Public Notice

As part of our commitment to protecting our image donors, the Surfing Heritage Foundation has begun using digital watermarking on ALL of our images, including those images seen on our website. This watermark is not visible to the eye, but is easily seen by many computer programs such at Photoshop and other image editing programs. In addition, we have also purchased a “watermark spider” that crawls the Internet specifically looking for any images that contain our SHF watermark. The Surfing Heritage Foundation is prepared to take the appropriate action should we find any illegal or unlicensed usage of images from our files.